CLIENT: AFCRA
PROJECT: BRAND ID & SIGNAGE DESIGN
OVERVIEW: The FanPlex™, located near Turner Field, the center features an 18-hole themed miniature golf course, playground and computer arcade. View more
Responsibilities: Managed and implemented an environmental design project for the Atlanta Fulton County Recreation Authority in 2001.
BRAND ID: The recognition and perception of a brand is highly influenced by its visual presentation. A brand’s visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements. At the core of every brand identity is a brand mark, or logo.
